Open letter from New Zealand Flower & Garden Show
In November 2017 the inaugural New Zealand Flower and Garden Show took place in Auckland. The show was the first of it’s type in Auckland for 10 years and nationally since February 2014 and is the largest showcase of our industries within New Zealand. Following the event, our team is happy to provide the statistics below:
- Total numbers through the gate (trade inclusive) was just under 28,000
- 81% were female and 19% male
- 71% Auckland based, 20% Out of Auckland, 9% International visitors
- 71% of non-Auckland based visitors attended specifically for the show
- 90% OVERALL SATISFACTION RATE of the show
- 95% of visitors plan to attend again in 2018.
We are extremely happy with the response from those visitors, a 90% overall satisfaction rating is almost unheard of. We have some fantastic plans in place to build the event for 2018 and into the future, however there was some cause for concern at the 2017 show which the team from NZFGS wish to raise with the industry.
Some nurseries and industry companies got on board in a fantastic manner and for this we are truly thankful. I hope you all reap the rewards of your support as without you the show would not have been the success it was.
However, generally the industry participation was somewhat reserved and whilst we take on board that, to a certain degree the new event was somewhat of an un-proven entity, we hope that the success of 2017 will put the cautious response from the industry behind us. To this end we cordially invite those that have been considering their potential involvement to come on board. We all want a bigger and better show in 2018 and to achieve this we need ALL of you. So, at the risk of sounding repetitive, with regards to the 2017 event there was just not enough support from the industry. To gain a better understanding of why this was so we would appreciate your feedback as without that support in 2018 and ongoing the event cannot reach its full potential.
I would also like to take the opportunity to clarify our structure etc. The event is privately owned (by a new ownership team) and relies on three revenue streams – visitor ticket sales, retail site sales and sponsorship. You may not be aware that to ensure the successful show format we supply to all horticultural display exhibitors a free site and additionally provide over $400,000 in construction grants to the to ensure the quantity and quality of exhibits.
Whilst the 2017 event was fantastic from an event attendee point of view the event made a financial loss so we therefore need a strong indication of support for the upcoming 2018 event to move forward in a positive manner. November’s event had a number of companies expressing their interest in being involved in 2018 and we would love to hear from you at your earliest convenience. If we work together we can ensure a successful show.
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